While Google introduced core mobile ad serving capabilities to the DoubleClick for Publishers ad serving suite last summer, the company is just now releasing the real mobile muscle. Launched today (check out the blog post), DFP Mobile offers support for a wide array of mobile rich media ad formats such…
Read MoreThe Sunday Times recently ran a story about how ordinary families could make money out of YouTube's new policy of rewarding those who upload popular videos with a share of the revenue optimised against that content. To illustrate the point, the writer hung the story on the success of the…
Read MoreAt the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right…
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This exclusive AdMonsters content is brought to you by OPS Mobile. OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held…
Read MoreSo, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
Read MoreArriving back in Brooklyn, NY, late last night, I fell on my bed, stared at the ceiling and tried to digest all that occurred during AdMonster’s Publisher Forum in Oxford this last week. I had a great deal to roll over in my mind from those intense few days, including…
Read MoreThe AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-Off GS9:05 -- Rob Beeler introduces the day…
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The AdMonsters Content Team - Gavin Dunaway, Gautam Srivastava, and Maria Tucker - are excited to bring you this inaugural live blog from the AdMonsters Publisher Forum in sunny Oxford! Stay tuned today for insights and innovations from global leaders in ad operations! The Kick-OffGD9:10 -- Matt O’Neill asks who the…
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In this AdMonsters OPS Mobile Exclusive, AdMonsters connected with Mihael Mikek, CEO and founder of Celtra, to discuss the current challenges facing the mobile industry and the future of mobile as he sees it. Mobile advertising – What are some of the biggest challenges?The biggest challenge of mobile advertising…
Read MoreInterested in the latest in Ad Operations and Ad Technology?AdMonsters Southeast Asia brings commercial directors and operations leaders at the forefront of the field in the region together to lead the discussion on building the market and infrastructure for online advertising. Be part of AdMonsters Southeast Asia to learn how…
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