Buyers Still Paying for Ads When TVs Are Off; The AI Executive Order
Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
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The State of Digital Identity: A Long Road Ahead, But Industry Thrives Through Innovation
Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution.
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Dear Brands: It’s Time to Impose Ethics on the Influencers You Pay
Today, we are battling a new scourge: overtourism. Social media is turning people into bad tourists. How should brands step up to help resolve this challenge?
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Amazon Expands Ad Services; Chrome Is Coming for Your IP Signals
Amazon’s unBoxed 2023 conference has been eventful. The retailer announced a plethora of new ad tools and expansion of existing ones that are likely to impact the industry in a big way.
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It’s the 10 CTV Commandments, What?
As AdMonsters' Content Director, Lynne d Johnson, preps for her upcoming keynote chat with AdTechGod about the future of CTV on November 6, 2023, at Publisher Forum New Orleans, she decided to feed some ideas into ChatGPT to figure out what they might chat about. She decided to turn it…
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Gold Rush or Fool’s Gold? The Meteoric Rise of CTV Advertising
CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
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The Time To Start Testing Google’s Privacy Sandbox Is Now: Q&A With Mateusz Jedrocha, VP, Branding Solutions, Adlook
At the beginning of the year, RTB House launched AdIook, the first DSP incorporating Chrome Protected API. We spoke with Mateusz Jedrocha, VP, of Branding Solutions, Adlook, to understand how they developed this new world DSP.
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Is Programmatic Aiding Government Surveillance?
Ever since the Edward Snowden leaks, American consumers assumed the government was spying on them. A Pew Research Center survey released last week found that most Americans are concerned about how their data is used and don’t have any meaningful way to secure it.
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Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution
The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?
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Can the Long Arm of the FTC Stop Big Tech?
U.S. regulators and 17 states filed an antitrust lawsuit against Amazon. The federal government and a bipartisan group of state attorneys argue that Amazon is a monopolist that stifles its competitors, offering unfair prices to sellers and consumers. More specifically, Amazon allegedly punishes sellers for offering lower prices and pressures…
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