When the EU Privacy Directive on cookies came into effect in May of this year – the first time the legislation had been updated since 1995 – it left a lot of people in the industry scratching their heads as to what it meant and for whom. As with any…
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The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
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I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into…
Read MoreOxford is a city that promises to broaden the mind. My thoughts on what makes a great publishing business were certainly enlightened by Greg Taylor, one of the keynote speakers at the AdMonsters Publisher Forum at Oxford. Greg has his Doctorate in Economics and is a research fellow at the…
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If you got the right stuff, it’s not a bad idea to get a stamp of approval. Multi-channel ad server Smart AdServer just emerged from an intense four-month audit of its systems as the first U.S. certified mobile ad server according to the Interactive Advertising Bureau’s Mobile Guidelines. We sat…
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While Google introduced core mobile ad serving capabilities to the DoubleClick for Publishers ad serving suite last summer, the company is just now releasing the real mobile muscle. Launched today (check out the blog post), DFP Mobile offers support for a wide array of mobile rich media ad formats such…
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As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event Dec. 7 Mobile OPS event in NYC, AdMonsters caught up…
Read MoreThe Sunday Times recently ran a story about how ordinary families could make money out of YouTube's new policy of rewarding those who upload popular videos with a share of the revenue optimised against that content. To illustrate the point, the writer hung the story on the success of the…
Read MoreAt the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right…
Read MoreSo, you're about to issue an RFP for ad serving? I'm sure these are words that strike two distinct chords, depending on which side of the business you're involved with. If you're a publisher, these words instantly scream: "Time to do some research on what's happening in the market and…
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