Omnicom dropped a $30 billion bombshell, announcing plans to merge with Interpublic Group and create the world's biggest ad conglomerate. With Big Tech and AI breathing down the ad world's neck, the combined Omnicom-IPG aims to flex its tech and data muscles.
Read More
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this…
Read More
What happens if Google is forced to divest Chrome or Android? How might Google's potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ's proposed remedies and what they could mean for digital advertising and ad tech.
Read More
TikTok could soon get the boot in the U.S. A federal court just gave the green light to a law forcing ByteDance, its Chinese owner, to sell by January 19 or face a ban. What's next? TikTok could take it to the Supreme Court, but there's no guarantee the justices…
Read More
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
Read More
Our country may be polarized, but there's one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters' writers. Whether examining memes as political weapons or algorithms reshaping culture, these…
Read More
Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscape—challenging Google’s dominance and redefining the future. All eyes this year have…
Read MoreAdMonsters December 5, 2024 Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and…
Read More
In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar's diss track "Not Like Us." At the core of Drake's allegations is that UMG employed bots to…
Read More
Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.
Read More