The world of creative in online advertising is constantly evolving. It seems that every month we’re reading about new types of creative that can be implemented on a publisher’s web site. While many still use plain images to do their advertising (and there’s certainly nothing wrong with that!), we are…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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A few weeks ago, DM2PRO.com, in collaboration with Operative, asked AdMonsters to help reach out to our community of ad ops professionals to complete a survey on the issues facing Ad Operations. Mike Leo and Lorne Brown from Operative presented the results of that survey at DPAC a couple of…
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In advance of the EU Network Ops Forum we asked keynote speaker Sacha Berlik of Mexad a few questions about the new data driven marketplace.Q: Can you tell us about Mexad and what role the company has in the industry?SB: Mexad’s core team are made up of Ad Exchange Veterans…
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Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.Note: these are my thoughts, not necessarily reflected of my employer.We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s…
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Jennifer Witt, Director of North American Ad Operations for Adconion Media Group, will be leading a session at the US Network Operations Forum on third party data providers. In advance of the conference we asked her a few questions about data collection and verification.Q: Please tell us a little bit…
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Editor's Note: As your business evolves and changes so should your revenue and operations tools. You may find it makes sense to upgrade or switch your tools. This will lead to the dreaded ad server migration. Neil Rigby, Head of Operations at Associated Newspapers Ltd. recently compiled some tips on…
Read MoreAdMonsters was fortunate enough to have Jason Kelly, Vice President of Strategy & Revenue Management at Time Inc. Digital as our keynote speaker at our Publisher Forum in March 2010. His presentation was a big hit with our members - so much so that we asked Jason if he would…
Read MoreAdMonsters was fortunate enough to have Jason Kelly, Vice President of Strategy & Revenue Management at Time Inc. Digital as our keynote speaker at our Publisher Forum in March 2010. His presentation was a big hit with our members - so much so that we asked Jason if he would…
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Chris Jay Hoofnagle will be giving the keynote address Networks, Regulation and Privacy: Understanding Where We are Today at the US Network Forum in San Francisco on June 17.We asked him a few questions in advance of his presentation about privacy issues facing the industry today.Q: Can you please give…
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