(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
Read MoreInterested in the latest in Ad Operations and Ad Technology? If you are a commercial director or ad operations professional, this event is for you!Web Wednesday is partnering with AdMonsters to bring the first AdMonsters event to the Asia-Pacific region.Breaking News & UpdatesKeynote Speaker: Ruth Stubbs, President iProspect and Digital…
Read MoreEditor's Note: aiMatch recently released an eBook, "Building A Solid Data Strategy" which you can download free from their site. In this post Chris Hanburger, VP of Sales at aiMatch, discusses the need for publishers to have a data foundation.A lot of people in our industry are talking about data. …
Read MoreDear AdMonsters, Let me start by saying that I am doing a session on this topic in Memphis next week. If you are going and will be joining the session, please send feedback before Monday and I can incorporated it into the presentation. Since Google announced that page load time…
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I’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well…
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Joe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In…
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Anna Murray will be the keynote speaker for the upcoming AdMonsters Publisher Forum in Memphis. She has more than 20 years of interactive technology and marketing experience and is a nationally recognized expert for her ability to implement technology and Internet strategy. She began her career working for news organizations…
Read MoreAnyone in their right mind who reads about, works towards or is rewarded because of the strong growth in online lead generation must surely wonder what loss of rational thought resulted in the commercialisation of "maximum scrub rates". Discuss. So, the first student to complete a BA in “The Beatles”…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Editor's note: Originally appeared on the Bizo blog.Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with…
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