Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the channel? Sort of – an interesting new survey from Acxiom, 4INFO and Forrester shows that marketers know they need…
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The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering. This runs the gamut from programmatic direct and private marketplaces to simply filling some unsold inventory via open RTB.Things are…
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For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…
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Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the blazing ad ops leaders in the house had something to do with the record heat.…
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Several years ago – long before the native revolution – when I was the staff writer for trade publication called Mobility that reported on corporate relocation issues, the editorial staff was faced with a dilemma. Against the editor-in-chief’s objections, the sales team had included an editorial element within a package…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point.Following the June 30 lifting of the Media Rating Council’s advisory against transacting…
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I’ve been called a baby in the digital media space, but at the ripe old age of 33, I remember not only life without the Internet, but also those dark days in the pre-cable era. In 1990, my father hooked up our 86/88 PC to a modem to communicate with…
Read MoreAs we gear up for Publisher Forum Columbia Gorge, we shine the spotlight on a few seasoned PubForum regulars to get their takes on the changing dynamics of the industry. You can join the conversation at Publisher Forum. Register Now.There’s a reason why you’ve seen Julian Zilberbrand sounding off at…
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Happy Hour on Gawker's Rooftop in SoHoSummertime and the living is easy… Well, maybe not in ad ops – we’ve got to worry about Q4 after all! Still, AdMonsters thinks you need a mini summer vacation, and why not have some good times with your peers? The kind folks at…
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