Our country may be polarized, but there's one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters' writers. Whether examining memes as political weapons or algorithms reshaping culture, these…
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The holiday season is a crucial time for retailers and advertisers. However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. The key to success is creating great user experiences and capturing genuine user attention.
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Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.
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The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
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In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success.
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Bad actors aren't as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the presidential elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information and bad actors…
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While the FTC admits DCRs can sometimes protect privacy, they can also be used to “obfuscate privacy harms.” The FTC says by default that most services that provide clean data rooms are not privacy-preserving and that companies shouldn’t rely on them to fulfill their privacy regulations.
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Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs "are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name."
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Digital media leaders gather at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics.
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The EU’s Digital Services Act sets new standards for ad transparency, impacting online platforms and advertisers. Elena Turtureanu, VP, Legal and Privacy Compliance at Adform digs into how the DSA is shaping a more accountable digital ecosystem through key compliance requirements.
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