One of the advantages of having been in the business as long as I have is perspective (okay, hold off on the “old” jokes). Over the past 14 years, I’ve seen a tremendous amount of complexity arise around the lack of interoperability between digital marketing technologies and the sites they…
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/* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} This year kicked off with a lot of noise regarding ranking quality of online content, as Google faced a barrage of media criticism over its search…
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What do you see as the biggest challenges to mobile advertising achieving its potential? How does Nexage attack these challenges?There are challenges, but more important, they are against a backdrop of strong tailwinds based on the broad recognition – by buyers and sellers – of the unique and strategic value…
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A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
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Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital…
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The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world! GD8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching…
Read MoreOnline publishers have a lot of problems to think about when it comes to ad management. To maximize their revenue, they have several levers to pull including inventory pricing tiers and models as well as sales channels (direct sales vs. ad networks and exchanges). Yet, marketers are buying audience. So…
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As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event Dec. 7 Mobile OPS event in NYC, AdMonsters caught up…
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This exclusive mobile coverage is brought to you by AdMonsters OPS Mobile. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York. Mobile has been dubbed the ‘holy grail’ of advertising given that it is already the most ubiquitous multimedia device…
Read MoreI was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August. When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…
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