Contentious election cycles are the best times to pull back on ad campaigns, right? Not so, found the Wall Street Journal. Last October, the publisher offered performance guarantees for campaigns that ran in the lead-up to the election.
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AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.
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Another IAB Annual Leadership Meeting has passed. One thing that rang loudly and clearly in Palm Desert was that adaptation isn’t optional—it’s survival. Whether it was the Trade Desk’s Jeff Green sounding the alarm on the open internet, General Motors’ Shenan Reed (New IAB Board Chair) championing advertising’s role in…
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Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.
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While VCs worry about their investments in OpenAI after DeepSeek's rapid rise, users should be more concerned about DeepSeek's privacy policy. The company's data collection practices make Meta look privacy-focused by comparison.
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While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the…
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The ad industry talks a big game about supporting journalism. Still, at IAB ALM’s "Spotlight on News" panel, media leaders laid out the real barriers—brand safety fears, an outdated approach to metrics, and a lack of swagger.
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The publishing industry loves a good comeback story. Adweek’s latest report provides the receipts about a publisher that went from financial and legal chaos to quadrupling revenue since 2018 to $90 million, a 20% profit margin, and a strategic pivot that’s got them outperforming many of their legacy media peers.
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With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal…
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For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.
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