We are seeing a trend of ad monetization driven by manual ad ops processes bleeding into various industries. Many ad ops processes utilized by new media players, including retail media networks, CTV, and streaming companies, are adaptations of legacy processes and workflows used by long-standing publishing and media brands.
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A major federal privacy law is underway in Australia, following in the footsteps of the E.U.'s comprehensive data privacy law — GDPR.
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A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. With these benefits and more, it's no wonder why header bidding has become a popular and essential tool for publishers looking to maximize their monetization potential.
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The federal privacy battle came to a standoff after President Biden's State of the Union address. Don't hold your breath if you're hoping the two sides are coming to common ground. President Biden reiterated his proposed restrictions for federal ad targeting regulations at the State of the Union. In response,…
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We spoke with Mano Pillai, Chief Product Officer, LiveIntent, to give us a deep understanding of how the hashed email can replace third-party cookies. We discussed the LiveIntent platform that targets audiences in a cookieless environment, balancing revenue and data ethics, and more.
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GoodRx, was fined $1.5 million for allegedly sharing users' health data for ad purposes. The FTC filed a complaint in U.S. District Court for the Northern District of California. It alleges that the drug company frequently violated consumers' privacy by sharing personal health information with advertisers or third parties.
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Lotame announced the launch of its new data platform at IAB ALM. In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. We spoke with Alex Theriault, General Manager, Spherical at Lotame. We discussed Spherical, the difficulty accessing…
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The lawsuit essentially asks Google to pick a side ( buy or sell, but not both). Its request for relief asks that at a minimum, Google should divest itself of the “Google Ad Manager suite, including both Google’s publisher ad server, DFP, and Google’s ad exchange, AdX, along with any…
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A residential IP proxy network is a network that pays consumers to share their Internet. The network then re-sells those consumers’ residential IP addresses to its customers — companies or users who want, for whatever reason, to appear as if they’re residential IPs within a specific region.
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Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions.
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