The crowd is re-assembling at Estancia La Jolla on this, the second day of AdMonsters Publisher Forum 37 (you can check out the liveblog for the first day here -- there was a lot going on). We had a packed day yesterday, with some excellent discussions and a ton of…
Read MoreLooks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel agent would want us to believe. These are prime conditions for AdMonsters Publisher Forum…
Read MoreWe’re two months past Sept. 1, the date when Google Chrome started detecting and pausing any Flash content it deemed “unimportant” to a page’s main content — in other words, Flash ads. Mozilla’s own Flash-blocking practices preceded Chrome’s, in practice. And yet, not only has the internet not broken itself,…
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There’s a curious thing about DMPs: Publishers generally understand it’s a good idea for them to be aligned with one. A DMP is supposed to help publishers get the most value for their proprietary data, and to pass along the value of its audience extension capabilities to advertisers. But at…
Read MoreAs the growth of programmatic transactions has reached nearly 50% of all inventory bought and sold, there has been a global proliferation of ad marketplaces for publishers to consider when developing and evolving their indirect monetization strategies. While Google’s DoubleClick Ad Exchange and AppNexus may dominate the conversation, there’s no…
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Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my!Not to…
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An attendee asked why I didn’t throw ad blocking in my recent top themes of the Charleston Publisher Forum. Truth be told, I thought ad blocking needed a dedicated #OPSPOV, especially considering the fallout from Apple’s launch of iOS9 today. As all the Apple fanboys rub their palms together in…
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Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory allocation is real, oh-so-real, and it’s referred to as holistic yield management. I know that…
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Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has long been a top perk for advertising on mobile. Of course, hyper-localized targeting sounds…
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My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained into my psyche at a very early age, and I find it continually relevant in the…
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