Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail
Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
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What’s Missing in Identity Solutions? You Tell Us.
Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.
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🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech
This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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44 Women Leaders in Ad Tech Share Their Secrets for Success
For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
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Hey @{First Name}@,“I’m a survivor, I’m not gon’ give up, I’m not gon’ stop, I’m gon’ work harder…” Destiny’s Child turned a challenge into an anthem, and for media owners, the fight is just as real. AI search is siphoning publisher traffic, and federal DEI rollbacks could shake up ad…
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Inside BADBOX 2.0: How a Global Malware Operation is Exploiting Ads and Devices
HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what…
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AdMonsters March 6, 2025 AI Search is Eating the Web—Can Publishers Stop It? Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? Read more. What Trump's DEI…
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🌯 Who’s Watching the Web? Google’s Change, Journalists’ Stand & The Ad Tech Cleanup Act
Google’s been busy tinkering under the hood again, and this time, it quietly yanked a key search feature just weeks before the 2024 U.S. election. According to Platformer, Big G stopped showing warning banners that alerted users when their search results might be sketchy.
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AI Search is Eating the Web—Can Publishers Stop It?
Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?
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