For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
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Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
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On June 24, the CMA announced it is consulting on whether to designate Google with SMS in general search and search advertising. This comes after years of publisher complaints about Google’s dominance.
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Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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