Today marks the first real snowfall here in New York. And, as the wintry white blankets the city, it can only mean one thing – the season for cheer and revelry is finally upon us. AdMonsters' philosophy runs on community; and, we're lucky to have the most loyal, outspoken and…
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The Latest AdMonsters Digital Media Leadership Award WinnersSunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest recipients of the Digital Media Leadership Award.As you may recall, we created the Digital Media Leadership Awards earlier this year. Winners are chosen based on their…
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At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…
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Join us for our second Mashup, October 23 at 6 p.m. at Tumblr's headquarters in Manhattan's Flatiron District, as Tumblr's Lee Brown and Kate Maxwell discuss key steps to ensuring that your publication's Creative QA process stays afloat. Tumblr's native advertising platform allows advertisers to be content creators - Brown and…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.OPS is the best place during Advertising Week to connect with other online…
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I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…
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Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official guide to Ad Week is 263 pages long (warning: it's full of ads) and the mobile app is…
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Malvertising, defined as the use of online advertising to spread malicious software (aka “malware”), is a damaging occurrence in online advertising. A malicious advertisement is one that is able to infect a user’s computer with malware. Malvertising tends to be rare in frequency, but its consequences can be destructive; publishers…
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Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen.…
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