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Publisher Forum US XIII

see also: sponsorship — agenda AdMonsters XIII was held August 21-24, 2005, at the Le Meridien King Edward Hotel in Toronto, Canada. AdMonsters XIII member registration was sold out, with 85 attendees from 58 companies, including About.com, Advance Internet, Alliance Atlantis, AOL, AOL Canada, Ask Jeeves, AtomShockwave, AutoTrader.com, Bell Canada,…

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Publisher Forum US XII

see also: sponsorship — agenda AdMonsters XII was held February 27 - March 2, 2005 at     This was our 12th U.S. AdMonsters conference, and in many ways our best yet. We expanded the agenda to a full three days, allowing more time for member presentations and break-out sessions,…

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Publisher Forum EU I

What is AdMonsters? ? AdMonsters Europe • Registration • Sponsorship • Agenda What is AdMonsters?  Founded in 1999, AdMonsters is an independent professional association for senior leaders of advertising technology and advertising operations in online publishing. AdMonsters has hosted eight bi-annual conferences to date in the US, and AdMonsters IX…

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Leading The Way on Mobile Advertising (Part II)

The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…

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Leading The Way on Mobile Advertising (Part I)

This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…

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Taking on Targeting

All advertisers want to deliver the right message to the right audience.  Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…

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What We’ll be Talking about in 2009

The coming of a new year brings out the prognosticators in full force and there are plenty of predictions for what's coming in 2009 out there. The difference this year versus prior years is the size and degree of the disclaimers that come with these predictions. Never have I seen…

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Giving more than just bad news

Nick Denton, CEO of Gawker Media, has his own take on what online ad spend will look like in 2009 and it's not pretty. It's a compelling argument and gloomier than anything else I've read. But with this bad news, Denton also provides a plan - something most ad spend…

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