Search results for apachesolr_search/malware alert

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Are you able to execute cross platform deals?

By Lorne Brown May 04, 2010

According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your…

Improving Ad Ops Efficiency through Technology

By kevindean March 25, 2010

We’ve all been there; you just received the third party ad server report(s) for the campaign that, according to your ad server, has been delivering on target, only to discover that the third party report is showing under delivery. The problem is that you’re billing the client based on their…

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