The California Consumer Privacy Act’s (CCPA) amended regulations went into effect at the beginning of February, and DoorDash’s civil settlement uncovers challenging privacy terrain ahead for the ad tech industry.
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Media layoffs continued this past week. First, BuzzFeed announced plans to lay off 16% of its workforce and sell off Complex Networks. Meanwhile, Vice is pulling the plug on Vice.com and announced it would lay off “several hundred” staffers as part of its major restructuring. What does this mean for…
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. Here is the list of the AdMonsters keynotes that shaped 2023.
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
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This Q&A with Andrey Kazakov, VP of Demand & Non-Gaming at AppLovin, delves into understanding how app marketers can think beyond the traditional channel mix for non-gaming apps, the undeniable significance of mobile in performance marketing, and the revolutionary role of AI in shaping the future of mobile advertising.
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The Biden administration is demanding safeguards for AI for several reasons, key among them being safety. We’ve all read about instances in which everyday people trusted AI to generate accurate and verified content, which harmed them. The administration wants to ensure that AI systems are adequately tested before being made…
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Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, Michelle Kim's rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.
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Post News, a social media site recently launched to the public, addresses that toxicity head-on. It invites users to "follow, share, support, and interact with diverse voices on topics you care about and join smart conversations without the toxicity." Civility is a key theme.
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In January, the DOJ sued Google for allegedly monopolizing the digital advertising market, marking the second time they sued the tech giant. Google’s response shows that they aren’t going to lie down and take it.
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