Google’s ad tech dominance faces a major legal challenge. AdExchanger’s Allison Schiff and AdMonsters’ Lynne d Johnson break down the DOJ verdict, what’s next for publishers and advertisers, and why the fight for the open web isn’t over yet.
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Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
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Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.Â
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Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.
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This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
Read MoreHey @{First Name}@,“I’m a survivor, I’m not gon’ give up, I’m not gon’ stop, I’m gon’ work harder…” Destiny’s Child turned a challenge into an anthem, and for media owners, the fight is just as real. AI search is siphoning publisher traffic, and federal DEI rollbacks could shake up ad…
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HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what…
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