It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
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Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.
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If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.
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While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
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Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
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Google’s ad tech dominance faces a major legal challenge. AdExchanger’s Allison Schiff and AdMonsters’ Lynne d Johnson break down the DOJ verdict, what’s next for publishers and advertisers, and why the fight for the open web isn’t over yet.
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