The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
Read More
The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
Read More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
Read More
When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
Read More
llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
Read More
Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
Read More
Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
Read More
New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.
Read More
The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.
Read More
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
Read More