Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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On June 24, the CMA announced it is consulting on whether to designate Google with SMS in general search and search advertising. This comes after years of publisher complaints about Google’s dominance.
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Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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GLAAD's 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
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At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
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With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
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