ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.
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Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.
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In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.
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Meta’s latest content moderation shifts, the changing perception of DEI, and the ongoing debate over brand safety are reshaping the future of Black-owned media and the broader ad tech ecosystem. In a recent AdMonsters LinkedIn Live, DéVon Christopher Johnson, Co-Founder of BOMESI, shared his perspective on how these forces impact…
Read MoreHey @{First Name}@, “Who’s gonna run this town tonight?”—Jay-Z, Rihanna, and Kanye may have asked first, but in ad tech, the fight over who controls inventory, data, and revenue is only getting louder. AI-driven search is reshaping visibility, SSP curation is shaking up programmatic, and publishers are facing real threats…
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Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback.
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The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn…
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In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.
Read MoreAdMonsters February 20, 2025 How Collaboration is Redefining the Buyer/Seller Relationship in 2025 While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one…
Read MoreHey @{First Name}@, “You gotta fight… for your right… to curate!” Okay, maybe that’s not exactly how the Beastie Boys put it—but this week’s stories hit hard: data-driven curation in the ring, publishers protecting their IP like it’s gold, and ad quality pros swinging back at malware. Speaking of throwdowns,…
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