Hey @{First Name}@, “Who’s gonna run this town tonight?”—Jay-Z, Rihanna, and Kanye may have asked first, but in ad tech, the fight over who controls inventory, data, and revenue is only getting louder. AI-driven search is reshaping visibility, SSP curation is shaking up programmatic, and publishers are facing real threats…
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In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.
Read MoreHey @{First Name}@, “You gotta fight… for your right… to curate!” Okay, maybe that’s not exactly how the Beastie Boys put it—but this week’s stories hit hard: data-driven curation in the ring, publishers protecting their IP like it’s gold, and ad quality pros swinging back at malware. Speaking of throwdowns,…
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Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.
Read MoreHey @{First Name}@, In the words of LL Cool J, “Don’t call it a comeback, I’ve been here for years.” The sell side never lost its swagger. Whether it’s programmatic curation getting sharper or news media flexing its influence, this week’s stories are about bringing the heat with old ideas…
Read MoreAdMonsters February 20, 2025 From SEO to GEO: How AI Search is Reshaping Digital Visibility AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine…
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Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.
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Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns regulators call fingerprinting. Mateusz Jedrocha, Chief Product Officer at Adlook, examines how this strategy impacts user autonomy, regulatory scrutiny, and the future of the ad tech ecosystem.
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