Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video ads, which now draw a vast amount of money industry-wide. Still, having your ad operations team spend the entire day…
Read MoreMemphis, TN March 6-9, 2011 Connect. Share. Innovate. Grow. Breaking News & Updates SOLD OUT AdMonsters XXIV is now sold out. Please register to place your name on the waiting list and we'll notify you if places become available. Keynote announced: Anna Murray, President, tmg-e*media inc.Agenda updated: Full agenda…
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Focus and Clarity Employees perform better with focus. Mixing different job descriptions that might sound like they can co-exist, such as a web producer and a traffic manager in the same role, can create tremendous difficulties that will inevitably result in employee retention challenges and failing campaigns. I call this…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this…
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NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider…
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On Wednesday I attended the Brightcove Video Monetization Summit. After a brief geeky starstruck moment - seeing Brightcove CEO Jeremy Allaire (formerly of Allaire and Macromedia) in person and resisting the urge to scream "I LOVE COLDFUSION" at him - I settled in for a long day of video learning.…
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According to the Bain Study “Building Brands Online”, in the next 3 years, brand marketers will spend close to 40% of their budget on cross-platform campaigns (up from roughly 25%). That’s about $52,000,000,000 being spent on cross platform campaigns in the near future. Unless you start making changes in your…
Read MoreHamburg, GermanyLe Meridien - an der AlsterNovember 23, 2010In partnership with OPS Germany is now SOLD OUT. Wenn Sie eine spezielle Einladung bzw eine Freikarte bekommen haben, und sich mit einem Discount Code registrieren, bitte setzen sie Ihre Registrierung fort. Falls nein, Sie aber trotzdem Interesse haben, können Sie sich…
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