🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
Read MoreSearch results for apachesolr_search/fill rate
772 Results
When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem
Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.
Read More
With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
Read More
The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
Read More
Can Media Buyers and Sellers Finally Align—Or Are Publishers Still Playing Defense?
AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series?
Read More
🌯 Google’s GAM Disaster and Sandbox Woes, Disney’s News Layoffs & MNTN’s Market Leap
Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
Read More
How Whale TV and OneTrust Are Elevating Data Transparency
Consumers demand more control over their data, and streaming platforms are listening. Whale TV’s Chris Hock and OneTrust’s Ojas Rege discuss how consent management is shaping the future of personalization, privacy, and trust in CTV.
Read More
🌯 Snap’s AI Win, WSJ Election Ads Thrive & Daily Mail Shifts Gears
Contentious election cycles are the best times to pull back on ad campaigns, right? Not so, found the Wall Street Journal. Last October, the publisher offered performance guarantees for campaigns that ran in the lead-up to the election.
Read MoreADM-NL-20250206-ADM-Weekly
AdMonsters February 6, 2025 AdMonsters Sell Side Summit Host Albert Thompson on Leading with Intellectual Curiosity For Albert Thompson, intellectual curiosity is essential above all else.Thompson will bring his signature curiosity to the inaugural Sell Side Summit in Fort Lauderdale, Florida, March 9-11, 2025. He'll serve as host, guiding…
Read MoreADM-NL-20250202-ICYMI
Hey @{First Name}@, Some fingerprints fade, but others leave a lasting mark—especially in ad tech. The Rolling Stones warned us “you better watch out on your telephone” because someone’s always tracking. And in today’s digital world, that’s truer than ever. Google’s latest move to allow IP address targeting has everyone…
Read More