One Band, One Sound
When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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How AI Is Redefining Contextual Ad Placement In Media
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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What Happens When Publishers Use OpenSincera to Get Access To The Buy Side’s Media Quality Metrics?
For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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Going Direct Is Working For The New York Times – Even When It Comes To Programmatic
The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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The Truth About AI Video Yield: What Media Publishers, Brands And Ad Ops Professionals Must Know Before Scaling
Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.
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Keep Your Audiences Coming Back for More
From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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Olyzon.tv Sees Through The CTV Chaos Using Contextual AI
When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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The SSP Reckoning: Why Publishers Are Cutting Out The Middlemen
Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
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Still Feeding the Open Exchange? Here’s What It’s Costing You
New AdMonsters and Intent IQ research reveals a critical gap in publisher monetization strategy. While 55% still rely on open exchanges for cookieless traffic, they admit it’s not working. See how top publishers bridge the gap with identity solutions and Deal ID packaging.
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ArcSpan Raises $5.2 Million To Accelerate Publisher Tool Kit For First-Party Data
The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.
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