Predictive attention is emerging as a signal of quality. Publishers like the Financial Times are already seeing it show up in RFPs—a sign it could become the next viewability benchmark.
Read More
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
Read More
At POSSIBLE 2025, we caught up with Michael Vito Valentino, Editor-In-Chief, NowThis to talk about the rise of Gen Z TV, the shift to social-first content, and the not-so-secret ingredients behind 5 billion views.
Read More
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
Read More
The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
Read More
As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
Read More
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
Read More
Today’s global organizations are facing a critical challenge: fragmented data and inconsistent taxonomies. This fragmentation hinders unified customer experiences, and more.
Read More
The news business is on the ropes in general, but what’s been happening lately at The Los Angeles Times is particularly grim. How are publishers responding to all of this instability and disruption?
Read More
The collaboration with Revry allows marketers to reach REVOLT’s audiences by tapping into the publisher’s first-party data, while ensuring that data ownership and consumer trust remain central.
Read More