Our country may be polarized, but there's one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters' writers. Whether examining memes as political weapons or algorithms reshaping culture, these…
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Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscape—challenging Google’s dominance and redefining the future. All eyes this year have…
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In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar's diss track "Not Like Us." At the core of Drake's allegations is that UMG employed bots to…
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Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.
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Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
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Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)
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Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape.
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The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
Read MoreAdMonsters November 21, 2024 Winning the Click Wars: Survival Strategies in the Era of Search Decline Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face.…
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The Justice Department and several states have asked a federal court to force Google to sell its Chrome web browser and potentially its Android operating system. Still, it's no surprise; we know they want to dismantle the company's dominance in online search.
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