The FTC has finalized significant updates to the Children’s Online Privacy Protection Act (COPPA) Rule, marking the first drastic overhaul since 2013. These changes, set to take effect in early 2025, reflect growing scrutiny of how companies handle children’s data online.
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The ad industry talks a big game about supporting journalism. Still, at IAB ALM’s "Spotlight on News" panel, media leaders laid out the real barriers—brand safety fears, an outdated approach to metrics, and a lack of swagger.
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With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal…
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If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
Read MoreAdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
Read MoreHey @{First Name}@,Welcome to the first edition of AdMonsters In Case You Missed It Newsletter. We know you had a busy week, so we wanted to catch you up on the top 5 stories that ruled the week. Grab a coffee, and let's dive into the highlights! 1 What Does…
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The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services. TMB’s Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift.
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For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.
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Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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