Wentao Xiao, co-founder and CEO of Cactivate, started the company to help small brands get the most out of their customer acquisition campaigns. But the company evolved into an AI-powered campaign optimization solution.
Read More
Pixalate’s June 2025 rankings spotlights some standouts in programmatic quality. the Here are the top premium pubs across a few key channels with some added context.
Read More
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
Read More
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
Read More
At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
Read More
While influencer fraud is frequently framed as a financial issue, its consequences run deeper, affecting the entire ecosystem. Fake influencers aren’t just misleading brands.
Read More
LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.
Read More
At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
Read More
I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
Read More
At POSSIBLE 2025, Megan Jones, Chief Media Officer at Digitas, rolled back the covers on scroll culture, AI shortcuts, and the strategy-first mindset brands need to stop chasing metrics and start making moments.
Read More