It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity. Publishers are the gatekeepers to a wealth of data craved by advertisers, but there is no rule saying they…
Read MoreAh, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
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Congratulations to the AdMonsters Digital Media Leadership Awards Winners!Last night at the AdMonsters Publisher Forum in Sonoma we announced the winners of our new awards, the AdMonsters Digital Media Leadership Awards.We created the awards to recognize outstanding leaders in the digital advertising community – those who help shape the industry…
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Well, the moment is almost here, when the AdMonsters community gathers for yet another week of industry-leading discussion, networking, wine, good company, and more wine. This time around, we’ll be in Sonoma for our 29th Publisher Forum. And it’ll be a packed house at the Lodge at Sonoma Renaissance Resort &…
Read MoreTwitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program launched Tuesday to equal parts fanfare and fright. The program offers two APIs, one for…
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In our latest Monster In the Mirror, we thought, who better to showcase than our very own Content Czar Rob Beeler. Rob works like a champion, and all you have to do is read below to find out why. Only Rob can make magic from two MacBooks, a ThinkPad, and…
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The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce…
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Training my new colleague Josh included an intense hour-long powwow where I tried to explain the inner workings of the industry at a relatively high level. Afterward his eyes were as wide as dinner plates and his jaw trembled slightly – I could tell I’d completely overloaded his mind.I hope…
Read MoreStarting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…
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In this week's Monster In the Mirror, we feature ad ops industry leader and OPS Markets 2013 speaker Mitchell Weinstein, senior vice president of ad operations at UM. In between working through the "chaos" that is the ad operations industry, Weinstein keeps a fairly tidy workspace. And, as for work…
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