I recently participated in a panel at AdMonster’s OPS TV discussing the future of cross platform measurement with Nielsen, TubeMogul, and Magna Global. We covered a lot of ground during our conversation, from addressing how to get digital measurement out of the toddler years to the need for content becoming…
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Ad ops isn't only about delivering impressions; it's also about creating high-performing campaigns. Join OpenX's Jason White, CondéNast's Dennis Colón and AdMonsters' content czar Rob Beeler as they rethink the ad-ops system, delivering best practices on how to evaluate your pub's media spend to maximize both yield and revenue.
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Marketers don’t want just branding or performance - they want both and it’s up to publishers to serve both needs. This often requires pubs to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media's Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations,…
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We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
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Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics, including why innovation may be a competitive publisher's saving grace.Over the past few months I have had…
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I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes course before Sept. 26, with crisp autumn weather signaling the arrival of AdMonsters’ flagship one-day…
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Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official guide to Ad Week is 263 pages long (warning: it's full of ads) and the mobile app is…
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This interview was republished, courtesy of Xcede.Peter Yardley-Jones is the current Head of Advertising Operations for zeebox in the United Kingdom. Here's what he had to say on the future of second-screen, market changes, and just what it means to jump into a career in ad-ops. From your professional opinion as…
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AdMonsters is officially live from Boulder for Publisher Forum XXX. We'll be live blogging throughout the conference, bringing you a snippet of all the industry insight and discussion from mile-high Boulder. Stay tuned to this page throughout the week for the latest news and updates from AdMonsters' thirtieth Publisher Forum.…
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Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP, Content and Media Rob Beeler at Publisher Forum XXX in Boulder, Colorado. (Photo: Donna Alberico) Honoring Digital Media Leadership Award Winners in Boulder, ColoradoAdMonsters announced two…
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