How many of you know that Morgan Stanley’s advisory services division drives more than 15 percent of that firm’s annual revenue? That should come as no surprise, although it’s still shocking that so few of us use financial advisors. Financial planning is a complex undertaking with trained professionals who do…
Read MoreFor years, the power structure in digital advertising has not resembled what most consumers would expect. Publishers, the entities that actually empower advertising by owning the relationships with consumers visiting their sites, generally aren’t the ones profiting the most. This has been true for years, but is an even more…
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Nexage, the leading mobile advertising real-time bidding (RTB) provider, announced last week that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising relevance for Rovio’s popular game on Android™ and Apple® iPhone® . AdMonsters spoke with Ernie Cormier, CEO & President of Nexage, regarding what this…
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How does online ad spend surge to $50 billion in 2015 when there are so many acronyms?9 months ago I transitioned from marketing a SaaS BtoB company in the digital advertising ecosystem, to marketing the leading online BtoB data engine. I was exposed to acronyms completely foreign to me. SSP,…
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Operative announced this morning their expansion into the Australian market with the appointment of Dean Jenkins, the new General Manager for Operative Australia. AdMonsters spoke with him regarding what this move means for Operative and ad operations in the region. Q. How do you see the current state of the display…
Read MorePart 2 of 3: Exploring the technical approaches to self-serve advertisingIn the first part of this series I addressed the problem and opportunity that online publishers face in servicing smaller ad orders. In summary, a self-serve advertising platform is a very effective solution for processing ad orders under $5000. In…
Read MoreWith the purchase of AdMeld, Google has effectively upped the ante in the online advertising space. One of the largest media companies in the space is coming ever closer to assembling the elusive technology “stack” that everyone seems to be whispering about these days – myself included.But there are still…
Read MoreFor most of us in the social media space, the big news coming out Cannes last month had nothing to do with awards or lavish cocktail parties. Rather, the biggest story was that Twitter plans to introduce advertising directly into user Tweet streams, possibly as soon as two months from…
Read MoreWe’re long past the days of slapping ads on a website to make it profitable. Online advertising has advanced to the point where advertisers need more than just audiences at scale. They want their ads to reach the right audience. If a publisher can’t provide a brand or agency with…
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At Internet Week in NY, Turn announced it's new data management platform (DMP), called the Turn Audience Platform. According to the press release, the platform, "integrates Fortune 500 brands and leading advertising agencies into the industry’s first open ecosystem for audience targeting, enabling them to discover and connect with the…
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