Marketers don’t want just branding or performance - they want both and it’s up to publishers to serve both needs. This often requires pubs to bridge the gap between their direct sales efforts and their programmatic channels. Federated Media's Walter Knapp, COO, and Chris Eberle, SVP and GM, Business Operations,…
Read More
We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early results from our Publisher Maturity Index survey – it's not too late to add your insight…
Read More
Taking place September 26 during Advertising Week in New York, OPS is the gathering place for ad operations and media technology leaders challenged with navigating the latest shifts in our industry and responding to stay competitive and profitable.OPS is the best place during Advertising Week to connect with other online…
Read More
AdMonsters is officially live from Boulder for Publisher Forum XXX. We'll be live blogging throughout the conference, bringing you a snippet of all the industry insight and discussion from mile-high Boulder. Stay tuned to this page throughout the week for the latest news and updates from AdMonsters' thirtieth Publisher Forum.…
Read More
Digital Media Leadership Award honorees Bill Murray, The Weather Company, and Ali Mirian, Chiefgood, are flanked by AdMonsters Founder and CEO Bowen Dwelle (left) and VP, Content and Media Rob Beeler at Publisher Forum XXX in Boulder, Colorado. (Photo: Donna Alberico) Honoring Digital Media Leadership Award Winners in Boulder, ColoradoAdMonsters announced two…
Read More
Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a 2012 TED Talk. Lucky for us, with today’s advancements in mobile technology, the what-ifs of connecting…
Read More
“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract, there’s a list of 20 things we don’t collect: IFA, cookies, UDID, MAC address, etc. We purposefully stay…
Read More
UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the read-only identifier was static – even if a phone exchanged owners, the UDID was imprinted…
Read More
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the myriad topics within the OPS TV/OPS Mobile agenda (Thursday, July 18 at Chelsea Piers in NYC) into a…
Read More
“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are concerned with the advertisers grabbing their stock for cheap and the quality of the creative coming through the pipes. Oh,…
Read More