In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.
Read MoreAdMonsters February 20, 2025 How Collaboration is Redefining the Buyer/Seller Relationship in 2025 While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one…
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While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI,…
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As experts predicted, Washington state's My Health, My Data Act (MHMD) is being tested. In Maxwell vs. Amazon, the plaintiff claims that Amazon's SDK collected location and health-related data from millions of users without proper consent.
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Many publishers are in a period of acute financial vulnerability, making them ripe for exploitation. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts.
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Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake.
Read MoreHey @{First Name}@, In the words of LL Cool J, “Don’t call it a comeback, I’ve been here for years.” The sell side never lost its swagger. Whether it’s programmatic curation getting sharper or news media flexing its influence, this week’s stories are about bringing the heat with old ideas…
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Live sports streaming offers brands a rare mix of massive reach and brand safety, but the growing complexity of platforms and social issues requires careful navigation. Rob Rasko, CEO of The 614 Group and President of The Brand Safety Series, explores how advertisers can secure their brand while scoring with…
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Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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