I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…
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PUBLISHER FORUM SEASON PASSES AVAILABLE FOR A LIMITED TIME! Monday Keynote: Bonnie Kintzer, President and CEO, Trusted Media Brands Bonnie Kintzer became president and chief executive officer in April 2014. She joined Trusted Media Brands from Women’s Marketing Inc., the leading marketing services company serving emerging brands targeting women. Previously,…
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The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
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Who's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting they’re receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisher’s Ads.txt file or else they’ll stop buying that publisher’s inventory.…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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Last week a lot of my industry connections passed around the Buzzfeed story, “Attack of the Zombie Websites,” about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…
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Time Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have “hit a wall,” as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher who’s…
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Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…
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The idea of "supply-path optimization" has entered the ad tech dialogue fairly recently--and it can be a confusing concept, because it refers to a slew of strategies to help DSPs win bids. It's also confusing because on its surface, it can sound like simply a "DSP thing:" Supply-path optimization is…
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