This week's news roundup: Media professionals interpret Unilever's CMOs Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
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Think user experience and advertisers' expectations stand in opposition to each other? PubForum Monday keynote Bonnie Kintzer (President and CEO of Trusted Media Brands) disagrees. She shares some perspective on how quality UX and monetization go hand in hand today.
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Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…
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Brand safety is a hot topic again (or is it "still?"). Part of what's complicated about brand safety is that it encompasses a whole set of issues—and also, what's top-of-mind for publishers in this discussion isn't always the same as what's top-of-mind for brands and marketers. Adam Moser of Hulu…
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Back on Jan. 11, Facebook announced it was switching up its news feed algorithm to prioritize original posts from users, and to de-prioritize links to news stories. Following uproar and confusion from publishers and marketers about how much good or ill that will do to users, Facebook came back this…
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The discussion around brand safety has risen from a murmur to a prolonged roar, and it doesn’t seem to be quieting down anytime soon. In part, that’s because more issues and more sub-threads keep getting pulled into that discussion. My colleague Gavin Dunaway wrote a bit about this recently, and…
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Often enough, when the topic of data leakage comes up, someone—whether they’re coming from a buy-side or a sell-side point of view—will say: “Hold on. Is this data leakage stuff real, or is a bogeyman?” Understandable response. This is digital media: Wherever there’s just the perception of a problem, you’ll…
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Are We Overestimating Cord-Cutting? Digital media people love talking about cord-cutting and how the old broadcast model is disappearing for what we used to consider "TV." But Simulmedia CEO Dave Morgan's POV in MediaPost last week reminds us that cord-cutting is not universal, and the reach of broadcast TV is…
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Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…
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I recently noted the cyclical nature of ad tech issues, and nowhere has that been more apparent than in brand safety's reappearance in the forefront of advertisers' and publishers' concerns. As technology and content have evolved, we need to reconsider just what fits under the brand-safety umbrella in 2018 (something we'll discuss…
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