As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
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It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
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Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn't mean we should mistake staying power for standing still. At POSSIBLE…
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Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
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Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
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