The concept of 'Hedged Gardens' emerges from the limitations of Walled Gardens. Unlike a walled environment, Hedged Gardens allow for controlled data collaboration between different entities. These environments are meticulously designed with 'hedges' - not impenetrable walls - symbolizing the balance between data privacy and data utility.
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Media layoffs continued this past week. First, BuzzFeed announced plans to lay off 16% of its workforce and sell off Complex Networks. Meanwhile, Vice is pulling the plug on Vice.com and announced it would lay off “several hundred” staffers as part of its major restructuring. What does this mean for…
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After months of negotiations, the Kids Online Safety Act (KOSA) secured support from over 60 backers for a comprehensive bill to expand online protections for children. It could pave the way for the most significant congressional effort in decades to regulate tech companies.
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Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven't been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the…
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At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further. To do this, they are broadening their content offerings in the US to provide more reasons…
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The IAB Tech Lab released a report analyzing the pitfalls of the privacy sandbox, even warning Google to postpone Cookie Deprecation. However, Google has some words for the critics who are playing down its privacy-compliance tactics. The question remains, what's the bet move for all industry players to thrive?
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The IAB Tech Lab issued a report expressing significant concerns about Google's Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help…
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With an impressive persistence rate of 99.5%, Trans Union's identity graph offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. Publishers who leverage TruAudience marketing solutions receive increased access to marketable phone numbers and targetable IP addresses.
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In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American…
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In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry, and what advice they would give themselves in retrospect of their impressive careers.
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