AdMonsters Meetup and Awards CeremonyDecember 2, 2015, 5:00 to 8:00 pm, The Weather Company5:30 to 6:15 pm Panel: Operation First-Party DataAs we’ve written before on AdMonsters, publisher first-party data is the oil of the digital advertising industry. However, just like with the oil industry, the money is not in drilling…
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Digital media has lost a great talent with the passing of Curt Hecht, Global Chief Revenue Officer at The Weather Company, at the age of 47. A programmatic advertising pioneer, Hecht spent 24 years in a variety of roles Publicis Groupe before hopping the fence to the supply side. Before leaving…
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Jumping on the audience extension train requires more than just adding a line item – our fireside conversation will examine the strategies and tactics behind getting an extension program running including: partnering with sales and developing marketing language; working with clients; selecting the appropriate partner (or partners); and campaign optimization.
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AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyer and seller digital revenue specialists to hobnob as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.
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This summer I ran into a friend at a ho-hum conference in midtown – the energy in the room was markedly low, which at first I was willing to chalk up to summer sluggishness. However, as we were chatting, I realized it was something more – we both commented that…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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After 24 years at Publicis, with the most recent role being CEO at the VivaKi Nerve Center, Curt Hecht made the leap across the aisle to joining his old VivaKi boss David Kenny at The Weather Channel. But making his move to the role of Global Chief Revenue Officer wasn't just…
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So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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