Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green.
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Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for…
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In a recent LinkedIn Live discussion, we spoke with Jounce Media’s Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.
Read MoreAdMonsters December 12, 2024 Best of AdMonsters: Must-Read Ad Tech Articles of 2024 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that…
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As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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Omnicom dropped a $30 billion bombshell, announcing plans to merge with Interpublic Group and create the world's biggest ad conglomerate. With Big Tech and AI breathing down the ad world's neck, the combined Omnicom-IPG aims to flex its tech and data muscles.
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What happens if Google is forced to divest Chrome or Android? How might Google's potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ's proposed remedies and what they could mean for digital advertising and ad tech.
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TikTok could soon get the boot in the U.S. A federal court just gave the green light to a law forcing ByteDance, its Chinese owner, to sell by January 19 or face a ban. What's next? TikTok could take it to the Supreme Court, but there's no guarantee the justices…
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2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech…
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Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
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