AdMonsters' upcoming OPS TV event, July 11 in NYC, is not about the convergence of TV and digital video, but instead an examination of the growing overlap between the two channels. Signaling this increasinly convoluted relationship was Adap.tv's 2012 First Quarter State of the Online Video Industry Report, which found that…
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The shockwaves reverberated around the digital advertising industry fast and hard – included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting.Oh yes, even Google agreed a few months…
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The funeral procession for mobile UDIDs trudges on, and you can imagine the mourners – mainly mobile ad tech specialists – limping after the casket, bawling their eyes out at the loss of the great consumer tracking tool. Or maybe not – numerous substitute solutions for mobile tracking have popped…
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Videoplaza has seen the future of online video, and it looks pretty fragmented. Hence why in March the company Introduced its device-aware ad platform Karbon, which enables publishers to monetise video content anywhere it is viewed – desktop, smartphone, tablet as well as up-and-coming toys joining the assortment of Internet-connected devices.As a…
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Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to…
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It may be pouring outside in London, but it's pretty cozy at the Royal College of Surgeons, where AdMonsters is holding its 2012 OPS London event today, May 15. The main hall is full, where Jonny Shaw, previously a speaker at our OPS Mobile conference in New York, is elaborating…
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As its most basic state, pluralism is the state of being plural – it typically represents a diversity of views and/or methods to achieving a goal. Nowhere would that seem to fit better than the digital advertising space, and the title of digital pluralist also seems fitting for Andrew Walmsley, who…
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“Originally there were five different versions of the definition of ‘Do Not Track,” commented Aleecia McDonald, Cochair of the World Wide Web Consortium’s (W3C) Tracking Protection Working Group (as well as a representative of Mozilla and a member and a fellow at the Stanford Center for Internet and Society) at…
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It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
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The online advertising industry continues to experience significant changes as we see businesses trying to take advantage of the opportunities offered by a market now worth more than £1 billion in online display alone. One emerging trend seems to be the willingness of companies to collaborate in an attempt to…
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