Though it seems fraud and the scourge of bots were high of mind at the IAB Annual Leadership Meeting this week, EmpiricalMedia’s Steve Goldberg launched a few missiles via AdExchanger that I’m sure exploded in debate over in Palm Springs. One of these missiles included predicting “the end of stand…
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Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around for a while and people had long whispered about its prospects, last year was when…
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AdMonsters partners up with Rubicon Project to take its Meetup series to San Francisco, bringing together buyer and seller digital revenue specialists to hobnob as well as deliberate on one of the biggest challenges facing the digital ad space – cross-channel marketing.
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If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6 billion compared to $4.36 billion in 2012. eMarketer estimates that near-stagnant desktop spend will actually decrease…
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Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on proper labeling. Indeed, some of this channel’s growing pains are borne right there in the name itself – “native.” Native advertising seeks to emulate a publisher’s…
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“What’s up with my fill rate? Why are the video ads loading so slow?”Those are the two questions publishers really don’t want to be asking themselves when it comes to digital video – especially if they’re dabbling in programmatic waters.High-value video inventory is the moneymaker of the moment for publishers…
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Image from a sponsored Industry Panel session at this year's London Screens.Last week I chaired my last AdMonsters conference for now. It was the conference looking at the second screen, omni-screen attribution, and the multi-channel aspect of advertising.Luckily, I had a second moderator too, so the day was a little…
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I was honored to head a panel at the Street Fight Summit a few weeks ago, and I’m not finding it too awkward to watch myself on the video now. The topic was a doozy – basically how do you use measurement to justify the value of location-based digital marketing?…
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At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an interesting choice – in the hazy world of mobile monetization is programmatic (namely RTB-driven) trading a good…
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It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and tracking.Publishers are increasingly meeting cookie-obsessed advertisers on the programmatic playing field via private exchanges,…
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