While VCs worry about their investments in OpenAI after DeepSeek's rapid rise, users should be more concerned about DeepSeek's privacy policy. The company's data collection practices make Meta look privacy-focused by comparison.
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As more marketers look toward digital solutions, it's time for DOOH to step out of the shadows of its traditional predecessors and claim its rightful place in the digital ecosystem. Today, DOOH has advanced beyond a digital version of static signage. It's now an integrated platform that combines the best…
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If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
Read MoreAdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
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The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services. TMB’s Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift.
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Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here's what they had to say.
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Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Discover how clean rooms, creator partnerships, and omnichannel strategies will shape the industry’s next phase.
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Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing…
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