Publisher Forum Columbia Gorge: Offsite Activities
Get ready to have some fun on Tuesday afternoon! Select the activity that best tickles your fancy and sign up early before it sells out. Tuesday, August 19RAFTING THE WHITE SALMON RIVER …
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Relieving Paperwork Pain: Tips for T&C Negotiation
To my knowledge no one goes into ad operations to practice law. It was certainly the last thing on my mind when I started back in 1999, but I quickly found myself having to navigate T&Cs, IOs and the occasional client-signed PowerPoint slide printout. As if that wasn’t tough enough,…
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The New Age of Second Screen: Enabling Interaction
Second-screen and companion viewing isn’t a new phenomenon per se. Television viewers are quite accustomed to diverting their attention throughout broadcasts. And even before the proliferation of TV companion apps such as Zeebox, Viggle and GetGlue, viewers often Googled or Wikipedia-d content pertinent to what they were watching on screen.…
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The Ad Ops Pat Down: The Creative QA Process
Imagine being head of security at a stadium that holds several hundred events during the year. You are responsible for the safety of each person entering the stadium and for ensuring nothing happens that might lead to a lawsuit. Obviously you can't afford to let any weapons in no matter…
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Success In the Post-Audience Era
The following is a transcript from Brian Monahan's keynote presentation, "Success In the Post-Audience Era," presented at the Sonoma Publisher Forum. I love coming to AdMonster's events, I really do. I feel like it's where all the breathless hype and hot air in our industry gets made real. Knowing that is…
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Cracking Mobile: A Guide to Mobile Malvertising
Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection "very important."Check out a November 2012 feature by our business…
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Solving the Creative Conundrum
In today’s digital advertising world, fast is key. And, as attention spans shorten, webpages load quicker, and clicks become swifter, advertisers are increasingly vying for consumers’ attention at breakneck speeds. On the sales side, the architecture to buy and sell advertising in a matter of milliseconds is already in place.…
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Everyone’s Gone Native: Wrapping Up PubForum Sonoma & the Native Advertising Summit, Part 2
As I mentioned in the first part of this wrap-up of the Publisher Forum: Sonoma and the Native Advertising Summit, questions surrounding native seem to spring eternal: do utilitarian campaigns perform better than ones that are simply entertaining? As publishers and brands get bolder and wiser, we’ll have much more…
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Monster In the Mirror: LiveRail’s RJ Payomo
Among the dry-erase boards filled with to-dos, dual monitors, family photos and a company plant nursed back to glorious health, LiveRail's RJ Payomo creates programmatic video gold. Balance between work and life is important to Payomo, who heads out at six most days. And, when it comes to workspaces, Payomo…
Read MorePublisher Forum Sonoma: Live Blog
Ah, Sonoma! Your vineyards so lush, your sun so spicy, your breeze so cold. The Monsters have assembled and after some wine-fueled fracas on Sunday night, we're ready to roll with the Publisher Forum Sonoma agenda. First up, Brian Monahan, EVP and Managing Partner at MAGNA GLOBAL, describing the post-audience…
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