Reimagining Identity With AI At The Core
From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.
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Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing
As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
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With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
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🌯 Google’s GAM Disaster and Sandbox Woes, Disney’s News Layoffs & MNTN’s Market Leap
Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
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What Is ACIF, And How Can It Improve Video Advertising?
ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters.
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🌯 The Cost of Data: Privacy Lawsuits, Military Tracking & TTD’s Misstep
As experts predicted, Washington state's My Health, My Data Act (MHMD) is being tested. In Maxwell vs. Amazon, the plaintiff claims that Amazon's SDK collected location and health-related data from millions of users without proper consent.
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Real Threats to Publisher Pageviews—and How to Combat Them
Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business.
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The Super Bowl LIX Ad Playbook: Data, Dollars, and the Shifting Rules of Engagement
Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this…
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🌯 Snap’s AI Win, WSJ Election Ads Thrive & Daily Mail Shifts Gears
Contentious election cycles are the best times to pull back on ad campaigns, right? Not so, found the Wall Street Journal. Last October, the publisher offered performance guarantees for campaigns that ran in the lead-up to the election.
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Grammy Gold: What the 2025 Awards Tell Us About the Future of TV Advertising
As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.
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