GhostWriter lets you prioritize when and how you load third-party content, like ads. Your users see what they’re looking for sooner which increases engagement and improves your search engine rankings.One of the ways it does this is by introducing a smarter replacement for the standard document.write method. Couple this intelligent…
Read MoreProximic recently named Rodney Mayers as their Senior Vice President, Business Development. Previously Mayers was the COO of Adify. In the press release Mayers said, "Proximic has developed some of the most compelling technology I have seen in the online advertising space in a very long time." We asked Mayers…
Read MoreIn recent years, the online advertising industry has increasingly leveraged geographic, demographic and behavioral targeting in their quest to attract only the best, most qualified users. In doing so, nationwide, non-targeted campaigns have been pushed to the wayside when in fact, they still perform very well on some of the…
Read MoreDigital media decision making is constantly evolving, and with demand-side platforms, digital agencies have set up lightning-fast environments for buying and selling a variety of online ad impressions, similar to the computerized stock trading desks used by quantitative traders. DSPs are remaking the media landscape and increasingly blurring the boundaries…
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Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell…
Read MorePlease note: registration for this training is via our partner, Econsultancy. Clicking the register button will redirect you away from AdMonsters Overview At the start of a career in online advertising, there is a large amount of information to be processed. As a trafficker, you are expected to be able…
Read MoreVideo syndication is a hot topic in the world of online media. While the general idea is well enough understood—it’s a way for content owners to make more money in more places—there is still plenty of confusion about what video syndication actually is, how it works, and what publishers need…
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(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
Read MoreInterested in the latest in Ad Operations and Ad Technology? If you are a commercial director or ad operations professional, this event is for you!Web Wednesday is partnering with AdMonsters to bring the first AdMonsters event to the Asia-Pacific region.Breaking News & UpdatesKeynote Speaker: Ruth Stubbs, President iProspect and Digital…
Read MoreDear AdMonsters, Let me start by saying that I am doing a session on this topic in Memphis next week. If you are going and will be joining the session, please send feedback before Monday and I can incorporated it into the presentation. Since Google announced that page load time…
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