The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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The publisher monetization startup ArcSpan raised $5.2 million in a seed extension round Wednesday. It will use the fund to invest in its tool set, which simplifies how publishers can use their first-party data.
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AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
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With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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