Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how…
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As the sunset of the third-party tracking cookie approaches, one of the most promising options—enabling publishers to monetize their audiences and advertisers to address audiences with confidence—is identity or people-based marketing. This playbook, created in partnership with Lotame, dives into identity as a concept and explains the wealth of advantages…
Read MoreAdMonsters April 16, 2020 Thriving Through a Pandemic: 7 Lessons From Digital Trends It’s hard to believe it’s only been four weeks of Work From Home (WFH). The good news is that at many companies, this ‘Plan B’ for daily operations is working well. At least that's true at…
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April 14, 2020 Private Equity Looms Over Local Media DSP Defaults Insurance Consumers Prefer Do-Gooder Brands Gaming Is Media’s Bright Spot Twitter Strips Away Privacy Controls CCPA Enforcement Extension Unlikely Private Equity Looms Over Local Media’s Sickbed Photo by Davide Baraldi from Pexels As local news publishers get beat down…
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At the 50th Publisher Forum in Santa Monica, Next Management Partners CEO Jimmy Hutcheson—also now the CEO of SPIN—had a candid conversation with AdMonsters Editorial Director, Gavin Dunaway, about private equity and digital media—the attraction to the space, what revenue channels appear most lucrative, and why some private equity relationships…
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With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and…
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So, publisher—you keep hearing that the demise of the third-party tracking cookie is going to work out in your favor… But how exactly? It’s not like marketers were in love with the third-party cookie either—marketers have long wanted a better solution, and that’s people-based marketing, OpenX and LiveIntent explained during…
Read MoreAdMonsters April 2, 2020 Essentials for Working From Home in the Time of Coronavirus So, you’re working from home now? (Go team #WFH!) For some of us, this is simply business-as-usual, but for many more, it’s likely your first time in this situation. With this in mind, AdMonsters brought…
Read MoreAdMonsters March 27, 2020 PubForum Video: Keynote Jessica B. Lee, Loeb & Loeb, Getting Digital Media and Advertising Ready For CCPA The first CCPA Class Action was filed against clothing retailer Hanna Andersson and Salesforce and California's Attorney General has modified proposed regulations. And still, CCPA remains just as…
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March 25, 2020 Coronavirus’ Media Fallout What Are Brand Marketers Thinking? Safari ITP Update 🛑🍪 Taxing Ad Tech: NY's Up Next Sliding Programmatic Fees Coronavirus’ Media Fallout Spreads Source: Yieldbird We hope all of you are keeping your distance and enjoying this newsletter on the hottest news from home. It…
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